POCKET FM
Wrote 5-35 minute assets of Pocket FM shows that played as ads on Meta
1.1 Billion plays
161.7 Million plays
Wrote loglines, beat sheets, and full scripts
Creative directed entrie GenAI visual component of assets
91.3 Million plays
75.8 Million plays
Worked iteratively from Meta data insights to determine how best to improve performance of ads
Pitched original content
40.3 Million plays
30.6 Million plays
Collaborated in small writers’ rooms, giving notes to other Pocket FM writers
Genre of scripts includes fantasy, drama, anime, thriller, horror, and sci-fi
11.2 Million plays